About
We are membership experts who understand data.
In many of the companies we have worked for a common issue has been the challenge of understanding member data and the difficulties created by a complex IT infrastructure with member data held in many different, unconnected systems.
Membership Insights was created to solve this problem by combing our knowledge of membership with our knowledge of data and technology. We have developed a bespoke membership technology that allows us to combine data sets for disparate systems and to visualise them for our customers.
For the last two decades our team has managed membership networks, events and learning, led membership organisations at Director level and worked in consultancy with over 25 organisations. Our team are digital experts with a wide range of experience developing digital and data strategies and developing analytics and reports in the membership sector.
Memberwise Recognised Supplier
Membership Insights is a Memberwise recognised supplier
Tableu Desktop Specialist
Membership Insights staff are certified Tableau Desktop Specialists
Our Approach.
To understand your data and give you meaningful insights we need to understand you as an organisation. We work closely with you, reviewing your business plans, strategy and current data to gain a deep insight into your organisation. Once we have extracted your data our advanced analytics tools enables us to combine datasets to provide new business insight. In analysing your data we work with you to identify the important trends and to create dashboards that you find useful and easy to use.
Case Studies.
Archives and Records Association
The challenge – The Archives and Records Association base their fees on member self-declared income, members would join when they were in junior positions and as they progressed in their career a proportion of members neglected to update their self-declared income. The ARA wanted to understand the potential scale of underdeclared income, but didn’t have the tools to analyse their data.
The solution – We took the ARA database and were able to analyse members based on their length of membership, age, fee level and current job titles. We managed to identify clusters of members who it seemed likely had progressed in their career allowing ARA to undertake a marketing campaign to encourage members to update their self-declared income and the membership fee they should pay.
Pentathlon GB
The challenge – Pentathlon GB collects a significant amount of data on members and event participants, but they found it very difficult to analyse the data across more than one event and to answer questions such as are members taking part in more than one event? Pentathlon GB also found it hard to visualise where the members were on a map and to identify the most active members across the year.
Our solution – Membership Insights took 85 data extracts from Pentathlon GB and structured the data so that we could analyse and visualise participation at Pentathlon GB events. We were able to show how often people attended events, their age profile, where they lived, which events were most popular and which organisations were taking part the most throughout the year. The data was also interactive allowing Pentathlon GB to explore the data in depth and supported the Pentathlon GB board in developing its new corporate strategy.
Resources.
Office for National Statistics
UK data sets covering a range of sectors and demographics.
Google Datasets
Extensive collection of public datasets from around the world.
The Alan Turing Institute
The Alan Turing Institute is the national institute for data science and artificial intelligence.
Storytelling with Data
Great ideas for imaginatively presenting data.
Tableau
Tableau helps people see and understand data. Their visual analytics platform transforms the way people use data to solve problems.
PowerBI
Microsoft's leading data visualisation tool with native integration to Excel.
Google Data Studio
Google's free data visualisation tool.
ICO
The UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
Connect with Membership Insights.
